// 01 · for builders of

LOOKSMAXING APPS

Identity-locked before/after pairs for AI face-scan + glow-up apps.

RATIOS9:16 · 4:5 · 1:1
01 / 04
looksmaxingSCALED
PLAYBOOK / WEEKLY LOOP /OVERVIEWEXAMPLE · 4 WEEKS · 260 TESTED · 5 SCALED

Run the loop weekly. Kill fast. Scale the survivors.

This is the loop winning operators run on paid social — you run it in your own ad account, Reelmaxing supplies the creative volume. Ship variants, score them against your spend, kill the bottom 80%, compound the rest into next week's cohort. The table below is an illustrative 4-week run, not real campaign data.

Weeks run
4
iteration cycle
Variants tested
260
+65 / week
Winners surfaced
80
+18 vs W01
Scaled to production
5
top 0.5% of pool
Iteration log · sample run
4 of 4
AllWinningTestingKilled
WK
COHORT · ID
TESTED
WIN-RATE
CARRIED
STATUS
TREND
W01
Fresh pool · cold start
IT-W01
65
30.8%
20
TESTING
W02
Carried winners + fresh
IT-W02
65
40.0%
26
WINNING
W03
Carried winners + fresh
IT-W03
65
49.2%
32
WINNING
W04
Production cut · top 5
IT-W04
65
58.5%
38
WINNING
// row = one week · winners carry into the next · final week scales the top 5top 5 → SCALED · production-ready
// 03 · inside the system

Four primitives. One creative pipeline.

Models, day-shots, reels, hooks — one pipeline.
01 · MODEL LIBRARY
150+ locked subjects
Identity locked across every shot.
Pick a subject. Every variant keeps the same face, build, age.
02 · DAILY SHOT GEN
~10s per shot · 260 / week
BEFORE
AFTER
Photoreal before / after pairs.
LLM composes wardrobe + scene. Image gen locks the face.
03 · PIPELINE
3 stages · one subject
MODEL
SHOT
REEL
Same face, every stage.
Model sheet → daily shot → reel. One locked subject flows through every step of the pipeline.
04 · FACE MODEL
proprietary · in-house
realistic·fast·stable
Proprietary face model.
Tuned in-house. Sub-second renders, identity locked, no third-party model risk.
// the loop · run weekly

The hook factory loop.

Virality is a volume game. The hook factory exists so you can ship many polished variants every day — each one a chance to break through. The more well-crafted attempts you put in the feed, the higher the odds one of them goes viral and pays back the entire batch.

// 50 → 12 → 1 scaled · math per step
01
generate

Brief in your transformation product. Reelmaxing outputs dozens of variants across every angle.

// reelmaxing · generates the volume
02
test

Post the set to TikTok or Reels yourself. Spread a small daily budget across each variant.

// you · run the test in your ad account
03
kill the losers

Read CTR in your ad platform. Anything underperforming after 48h gets cut. No sentiment, just signal.

// you · cut weak variants on your own data
04
scale the winner

Top variant gets the budget. Re-brief Reelmaxing from the winning angle and generate the next batch.

// loop · winner feeds next week's brief
// the moat

Why volume = your edge

“Anyone can ship the app. Almost nobody can ship the creative.”

A designer ships three creatives a week. The auction rotates past every angle in two days. CTR decays, ROAS slips, and you blame the algorithm.

Winners ship more — 50 hooks per brief, kill the bottom 80% in 48 hours, pour the saved budget into the top 1. That's the loop. ReelMaxing lets a one-person team run it.

hooks / brief
50+
kill threshold
<1.2% CTR
ship time
24 hrs
// in-feed · 4 niches · 4 phones

Live in your feed.

// TikTok · Reels · Meta — one brief, four niches
9:41100
tiktok
scaled
HomeDiscoverInboxMe
Looksmaxing · hook_07
9:41100
reels
testing
HomeDiscoverInboxMe
Peptide tracker · clarity_03
9:41100
tiktok
scaled
HomeDiscoverInboxMe
Peptide product · stack_09
9:41100
reels
testing
HomeDiscoverInboxMe
Skincare · routine_12

Daily Shot

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// the workspace

Two tabs. One creative pipeline.

Daily shots feed the reel composer. Reel composer ships the ad. The whole loop sits inside one workspace.

Pick effect, model, scene → before/after pair.
Drop the pair into a template → 9:16 reel.
Track every variant in history → kill or scale.
// click the workspace to start
// open now · no waitlist

Stop polishing one ad.
Start shipping the week.

first cut · 90s. full set · 24h. Open the workspace and go.

free to try · no card required